Your retail store is your showroom for the products your clients will come to you for.
Many suppliers will provide you with merchandising displays, posters, brochures and other marketing materials.
A well lit and beautifully displayed store will do wonders for your business - even on a budget. Use your business plan to fully explore your budget needs for inventory and store design. Business Plan Pro software will let you play with the variables to determine how much you want to spend and how the numbers will affect your bottom line profit.
Cash Flow Calculator
Use resources like Beauty Store Business magazine to research products and companies. The articles are great and don't be afraid to contact the people you read about to ask questions and get advice.
I recommend getting a subscription to BSB - it's free!
The key to your product sales is educated staff who then can educate your clients. Also, use the products yourself as much as possible. Being able to speak first hand about how a product works is a great selling tool. If you can't use them all, do your due diligence by researching the product online - check blogs and read testimonials - you'll become known as an expert in no time!
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