A beautiful, well staffed salon that offers specialized and custom services is a cash flow dream and a major part of this business concept. Since running a salon is a business all unto itself, it is important to seek out information from industry gurus to simplify and enhance operations.
For my business, we specialize in hair extensions and hair replacement, but we also offer all traditional salon services. There are many niches in hair care and design, from curly hair and ethnic hair, to expert color and precision cutting and many many more in between. The key again is positioning yourself as an expert and your salon as the premier go-to location for these services, and keeping your retail side stocked with the products you use on your clients.
Your stylists are your best sales reps when it comes to moving product. Their clients already have instilled their trust in them ( a great book to read on this is
"The Speed of Trust by Steven Covey") and will believe their recommendations. Educating your stylists on the products is paramount. In my store stylists are required to help store customers whenever they are not with hair clients. In this way, they become knowledgeable on the retail side and help the reputation of the business grow as well. I essence, it is like offering free consultations and can ultimately lead to the customer becoming a client in the salon as well.Compensating the stylists and sales staff can be cumbersome and requires a well thought out plan. I recommend working with a consulting agency such as Strategies and developing a team based pay environment instead of commissions, hourly wages and booth rent.
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